Performance Max

What Is Performance Max?

Performance Max (PMax) is Google’s most advanced, all-in-one advertising campaign type. Instead of running separate ads on Search, Display, YouTube, Maps, Gmail, and Discover, Performance Max combines them into one powerful campaign optimized by Google’s AI.

This allows Kaizen DMG to expand your reach, improve conversions, and maximize your budget—while ensuring your brand stays in front of high-intent customers wherever they’re browsing.

Where Your Ads Can Appear

With Performance Max, your ads can run across:

• Google Search
   
• YouTube & YouTube Shorts
   
• Gmail
   
• Google Display Network
   
• Google Maps
   
• Google Discover
   
• Google Shopping
   

One campaign. Full Google coverage.

How We Target

Kaizen DMG strengthens Performance Max with strategic inputs that guide Google’s AI, including:

• Behavioral targeting (what people browse and search for)
   
• Demographics
   
• Location targeting
   
• Custom audiences (your customer lists, website visitors, and lookalikes)
   
• High-intent search themes based on what customers are actively looking for
   

This combination allows us to reach people who are the most likely to convert—wherever they are online.