Kaizen - A Japanese term meaning change for the better or continuous improvement
Our Campaign Managers are Google Ads Certified in Google Search Ads (also known as Google Pay-Per-Click). This type of advertising is focused on keywords that are relevant to your business offerings. Our Campaign Managers handle the weekly optimization of your campaign, ads including ad extensions, monitoring bidding on keywords, and driving meaningful conversions to your business; with reporting on lead forms, calls, app downloads, or clicks to map to your business.
Step 1: We will decide together on a strategy of Dynamic, Responsive, or Call Pay-Per-Click ads.
Step 2: The next step is compelling text creation for your ads to make sure you are maximizing your message, using the most cutting-edge ad extensions to capitalize on real estate in a search engine results page.
Step 3: We will optimize your campaign every week throughout the month to ensure your budget is being spent most effectively.
Step 4: Each month you will receive a comprehensive report detailing how your campaign ads were served including impressions, clicks, ad spend, and in-depth conversion, age, and demographic details. Google Call Forwarding is also included, which assigns a number to your existing number to maintain a Call Log.
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